How to Evolve Your Customer Success Strategy to Fuel Your Company's Growth (& Headshot Clinic)

Alison Elworthy

Get a new professional headshot from Zeke Dolezalek during our headshot clinic. Then, learn the new playbook you need to make customer success work for your business from HubSpot's VP of Customer Success, Alison Elworthy.

Key Takeaways

  • How to stop treating your customers like an output of marketing and sales, and start treating them like a go-to-market lever of growth

  • How to use data-driven analytics to move from reactive customer support to proactive customer success

  • How to align your entire company around achieving customer success
  • Thursday, July 19, 2018
    6-7:30 p.m.
    TechNexus, 12th Floor
    20 N Upper Wacker Drive

    Schedule of Events

    6-6:30 p.m.
    Headshot Clinic; Dinner & Drinks

    6:30-7:30 p.m.
    Presentation from Alison

     
    Summary

    Customer success is evolving, and because companies are typically so focused on using sales and marketing to grow, one of the most overlooked growth lever you can pull in terms of ROI is your customers. You need to invest first in your customers for the best return for the business and to achieve new growth. It can be costly, painful, and difficult to change an organization, so Alison has laid out a roadmap to choose those investments that will have the greatest impact. Learn the new playbook you need to make customer success work for your business from HubSpot's VP of Customer Success, Alison Elworthy.

    Intended Audience

    Attendees who...

    - Work in or lead customer-facing organizations including marketing, sales, and customer success roles 

    - Lead companies as executives who want to reduce customer acquisition costs and improve customer lifetime value

    - Are interested in learning the next evolution of inbound growth by investing in customers