On Wednesday, May 2nd, 2018 the Chicago HubSpot User Group gathered for a presentation by the HubSpot Academy's Lindsay Thibeault on aligning as an inbound organization.
Inbound is evolving and it's important to keep your teams aligned for success. Whether you’re on the marketing team, the sales team, or the services team, there is value in doing business in a helpful, human, and holistic way.
At the HubSpot Academy, the Inbound Certification has focused primarily on marketing strategies and tactics. In its latest iteration, the Inbound Certification now features HubSpot executives teaching you how to run an inbound business, from marketing to sales to services.
Lindsay, content marketer at HubSpot Academy, worked hard on this new, holistic Inbound Certification, and we were so excited to have her come talk about going all inbound at the Chicago HubSpot User Group.