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Chicago HubSpot User Group Blog

Stay up to date with meeting recaps, tips & tricks, and more!

Stephanie Casstevens

One of two leaders of the Chicago HUG, Stephanie is the marketing manager at Label Insight and has been using HubSpot for 5+ years, attended 4 INBOUND events, and has 8 HubSpot certifications. Stephanie is a Carthage College graduate and photographs weddings in her spare time.

Recent Posts

Aligning as an Inbound Business: Chicago HUG May 2nd

[fa icon="calendar'] May 7, 2018 8:14:44 AM / by Stephanie Casstevens posted in HUG Meeting Recaps

On Wednesday, May 2nd, 2018 the Chicago HubSpot User Group gathered for a presentation by the HubSpot Academy's Lindsay Thibeault on aligning as an inbound organization. 

Inbound is evolving and it's important to keep your teams aligned for success. Whether you’re on the marketing team, the sales team, or the services team, there is value in doing business in a helpful, human, and holistic way.

At the HubSpot Academy, the Inbound Certification has focused primarily on marketing strategies and tactics. In its latest iteration, the Inbound Certification now features HubSpot executives teaching you how to run an inbound business, from marketing to sales to services.

Lindsay, content marketer at HubSpot Academy, worked hard on this new, holistic Inbound Certification, and we were so excited to have her come talk about going all inbound at the Chicago HubSpot User Group.

 

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Highlights from the Chicago HUG March 2018 Live Website Reviews

[fa icon="calendar'] Mar 30, 2018 6:24:58 AM / by Stephanie Casstevens posted in HUG Meeting Recaps

On Wednesday, March 28th, 2018 the Chicago HubSpot User Group gathered before a panel of experts who reviewed the websites of three lucky participants, live in front of the group.

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Highlights from the First Chicago HUG Meetup of 2018 - Why Customer Success is the New Inbound

[fa icon="calendar'] Jan 29, 2018 8:00:00 AM / by Stephanie Casstevens posted in HUG Meeting Recaps

On Wednesday, January 24th the Chicago HubSpot User Group kicked off its first meetup of 2018! We were joined by HubSpot guest speaker MK Getler who gave a fantastic talk about why customer success is the new inbound. In fact, it was so great she was asked to come back again by multiple members! Guess we'll see you in 2019, MK! 

MK Getler speaking at the Chicago HUG

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Twas the Last HUG Meetup of 2017

[fa icon="calendar'] Dec 8, 2017 3:06:43 PM / by Stephanie Casstevens posted in HUG Meeting Recaps

On Wednesday, December 6th, 2017 the Chicago HUG welcomed over 50 attendees to TechNexus for our last HUG meetup of the year. Founder and CEO of IMPACT Branding and Design, Bob Ruffolo, shared a presentation on why "People Need to See Their Future at (Your Company Here)" since so many of our HUG members are hiring and looking for great inbound professionals in the Chicagoland area! 

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Proving Marketing Worth Through Data - August 2017 Chicago HUG Meetup with Jeff Russo

[fa icon="calendar'] Aug 20, 2017 9:51:43 PM / by Stephanie Casstevens posted in HUG Meeting Recaps

On Wednesday, August 16th, 2017 the Chicago HUG welcomed over 150 attendees to the Google office in the West Loop! Director of Product Marketing at HubSpot, Jeff Russo, shared a presentation on "Getting Credit - Proving Marketing Impact Through Data." 

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Pillar Content Workshop Recap - June 20th Meetup with HubSpotter Justin Champion

[fa icon="calendar'] Jun 26, 2017 7:30:00 AM / by Stephanie Casstevens posted in HUG Meeting Recaps

On Tuesday, June 20th, 2017 the Chicago HUG welcomed over 40 attendees to our first meetup on the Northwest side! This meetup was a Pillar Content Workshop brought to us but HubSpot Academy Principal Inbound Professor, Justin Champion.

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Chicago HUG Workflows Recap - April 26th Meetup

[fa icon="calendar'] May 1, 2017 7:57:48 PM / by Stephanie Casstevens posted in HUG Meeting Recaps

On Wednesday, April 26th, 2017 the Chicago HUG welcomed over 80 attendees to a meetup all about one of the most powerful tools for marketing automation: workflows! The meeting was full amazing inbound professionals ready to share and learn. You can download the slides from the presentation on workflows here. Here's what was covered at this second 2017 meeting: 

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Clearing Property Values in Workflows

[fa icon="calendar'] Mar 13, 2017 3:22:29 PM / by Stephanie Casstevens posted in HubSpot Tips & Tricks

There are so many things you can do with workflows. From creating sophisticated lead nurturing campaigns and lead assignment workflows to simply assigning buyer personas, the possibilities are vast. I use workflows for external and internal communication and even administrative tasks. However, I'd been creating workflows for a while before someone told me this one simple yet valuable tip: clear your contact property values before setting a new one. (note: this is available for professional and enterprise HubSpot portals only.)

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Chicago HUG Relaunch Party Recap - March 8th Meetup

[fa icon="calendar'] Mar 11, 2017 11:51:17 AM / by Stephanie Casstevens posted in HUG Meeting Recaps

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On Wednesday, March 8th 2017 the relaunch party for the Chicago HUG welcomed over 100 attendees! The meeting was full of excitement and enthusiasm as well as a collection of amazing inbound professionals ready to share and learn. Here's what was covered at this first meeting: 

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