We've all been there. You spend hours crafting the perfect e-mail message, choosing the best graphics, making sure your call-to-action is engaging enough, and segmenting your lists to the right audience just to have it all fall apart in testing. Mobile shows one thing, Mac's another and even though you know it's rare you still need to make sure if someone is on Outlook 2003 it needs to look the same on every platform regardless. But how? Here is a great tip that comes from my colleague Jose R. about how you can standardize your text in e-mails.